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Rooted in rock ’n ’roll with a signature sense of humor, Lucky Brand Jeans stands for independent thinking, individual style and a
feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky
Brand Jeans in 1990, and have been renowned for their great-fitting, vintage-inspired jeans ever since.
The Lucky Foundation, created by Lucky Brand Jeans founders Gene Montesano and Barry Perlman, is committed to bringing
happiness, comfort and hope to disabled children. The Foundation believes that its donations can truly impact the quality of
life and well-being of children and make a difference in their lives. Since its inception in 1996, the Foundation has been successful in raising approximately $6 million through its annual Black Tie & Blue Jeans Gala for numerous children’s charities Gene and Barry’s life long passions were blue jeans and rock ‘n’ roll. While experiencing the hippie-counterculture movement in the U.S. in the 1970’s, the then-21-year-old Gene teamed up with 17-year-old Barry, and friend Bill Rudnick, to open a jeans shop in Florida called Four Way Street. It was 1972 and they were officially in the jeans business, “During the evenings, we’d head out to the local Laundromat with our pockets full of coins and some bleach. A few hours later, we had a stack of great washed jeans -- one of a kind and 100% authentic!”