The Life is good company, based in Boston, MA, spreads a
fresh outlook on life with its colorful collection of apparel, its
quality accessories, and its optimistic cultural hero with a huge
smile, Jake. With ongoing fresh new product intros, the festival and
our social mission, there will always be something exciting and press
worthy going on at Life is good.
The Life is Good Story: In 1989, Bert and John Jacobs
designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of
Boston and traveled the East Coast, selling door-to-door in college
dormitories. They collected some good stories, but were not very
prosperous. They lived on peanut butter and jelly, slept in their van,
and showered when they could.
By the Fall of 1994, heading home from a long,
less-than-fruitful road trip, Bert and John were desperately searching
for answers to keep the dream alive. Little did they know, the only
answer they needed was back in Boston, hanging up on their apartment
wall. Jake's contagious grin, simple as it was, seemed to express
everything the Jacobs brothers believed in. One fateful September day,
they printed up 48 Jake shirts for a local street fair in Cambridge,
Massachusetts. They laid the shirts out on their rickety card table.
By noontime, all 48 of those tees were gone. A star was born. Soon
Jake was introduced to local retailers, and his simple message of
optimism was embraced like nothing the brothers had ever seen. As
demand for product soared, Jake's team grew, and the Little Brand That
Could began to spread across America.
Today, the New England based brand stays close to its roots,
with an emphasis on humor and humility. Through Life is good
Festivals, positive products, and a steady dose of ping pong, Jake's
crew does its best to keep the good vibes flowing. Optimistic apparel
and accessories featuring positive messaging and comfortable fits for
men, women and kids. Our diverse product line features casual tees,
headwear, bags, home accents, beach gear, organic wear and