Founded in 1972 by Stephen Marks, French Connection creates well-designed, fashionable clothing that appeals to a broad range of customers. French Connection is one of the strongest brands on the British High street, operating in over 25 countries. With 26 stores in the United States and more than 1500 outlets worldwide, French Connection is a truly global fashion brand.
French Connection now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.
Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas including menís and womenís toiletries, sunglasses and opticals, watches and shoes. Driven by innovation and change, the brands strength lies in balancing new and exciting ideas with the basic promise of quality and affordability, established when the company was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.
Stores across the globe are designed to be a true extension of the brand whilst being relevant to their local surrounding, so all elements including staff and store design work together to create a shopping environment which is all part of the French Connection experience. Retaining the clean, minimalist simple signature look that French Connection has made its own, the stores provide an environment where the product takes centre stage. Advertising forms an integral part of the environmental concept in store and large graphics form the backdrop for many of the fittings and fixtures.