Vans is a Southern California-based manufacturer of sneakers, skateboarding shoes and other shoe types catering primarily to the skateboarder/surfer youth market. Founded on March 15, 1966 by Paul Van Doren in Southern California, it was originally known as Van Doren Rubber Company. American production of Vans shoes ended in July 1995.
At first, Vans shoes were made right in the store. Vans would take a custom order from the consumer, then have it ready for pick-up in a few days. In the beginning, Vans designed their shoes with a diamond tread. Later on, the middle part of each shoe cracked and fell apart during heavy use, prompting Vans to add vertical lines in the tread to increase strength, friction and grip. The tread was then officially named the "waffle-sole." Today, Vans works heavily in the surfing, skateboarding, snowboarding, urban and punk markets. The brand has also become popular over the last two years after re-introducing their much-loved slip-on. We have also marketed additional items such as clothing and skateboarding accessories.