Keith Richardson founded Sierra Trading Post® in 1986 in Reno, Nev. The company purchases name-brand overstocks and closeouts and passes savings on to its customers, selling dress, casual and outdoor clothing, footwear, home furnishings, accessories, and gear at savings of 35 to70 percent.
Today the company has three retail stores in Reno, Nev., Cheyenne and Cody, Wyo., and two customer service call centers also located in Cheyenne and Cody. Construction of a 284,000 square-foot fulfillment center was recently completed on 40 acres in Cheyenne.
Sierra is headquartered in Cheyenne, employs more than 400 people, and mails nearly 60 million catalogs a year in the United States.
More than 200 telephone representatives at call centers located in Cheyenne and Cody handle up to 150,000 calls monthly – 90 percent of these calls are answered in 30 seconds.
Sierra’s shipping department moves 5,500 to 7,500 orders daily. The majority of orders are shipped within 24 hours.
The company currently works with more than 700 vendors who look to Sierra first when they have closeouts to sell. Among vendors are Columbia, The North Face, Kelty, Merrell, Rockport, Carhartt, Ex Officio, Sportif USA, Patagonia, Timberland, Ecco, Dr. Martens, Mountain Hardwear, and Birkenstock.
Sierra offers its products through three convenient channels: three retail stores, six mail order catalog titles, and its online store, SierraTradingPost.com.
The company’s catalogs have expanded since its 1986 inception from the initial 16-page catalog mailing of 100,000 to six catalog titles with an annual circulation of more than 60 million. Titles include:
Sierra Trading Post – our core catalog covering the broadest range of merchandise.
Sierra Shoes etc. – to cover all walks of life - hiking boots, running shoes, walking shoes, dress shoes, sandals, socks and more.
Sierra Traditions for Men – for the professional man at work and play.
Sierra Woman – merchandise for every woman – adventurous, professional, and creative at home.
Sierra Adventure Edge – hot gear and cool stuff for the young at heart and highly active.
Sierra Outdoors – gear and clothing for hunting, fishing, ranching, and outdoor work.
The business distinctive of Sierra Trading Post is offering our customers the best value - providing quality name brand clothing, footwear and outdoor gear at outlet savings every day - guaranteed.