Mattel Inc. (NYSE: MAT) is the world's largest toy importing
company based on revenue. The products it produces include Barbie
dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American
Girl dolls, board games, and, in the early 1980s, video game consoles.
It was founded in 1945 by Harold "Matt" Matson and Elliot Handler
(hence the name "matt-el"). Handler's wife, Ruth Handler, later became
president, and is credited with establishing the Barbie product line
for the company in 1959. Today the Barbie line is responsible for more
than 80% of Mattel's profits.