Maidenform coupons, discounts and sales

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Flexees Shapewear by Maidenform - Designed to slim and shape your body while remaining comfortable

The Maidenform story began with Ida Rosenthal and Enid Bissett, partners in Enid Frocks, a custom dress business on New York's West 57th Street. Although the flat-chested look was the rage, Bissett believed that a dress fit better over a natural bust line rather than a flat one. Rosenthal's husband William transformed Bissett's creation into a garment shape to support the natural contours of the bust and named it the Maidenform® Brassiere, which was then built into each dress.

Clients started requesting separate brassieres, prompting Enid Frocks to offer a bonus undergarment with every dress sold. Today Maidenform is a brand known throughout the United States and the world.

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