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Lillian Vernon Corporation is a leading 53 year-old national catalog and online retailer that markets gift,
housewares, gardening, seasonal, and children's products. We publish six catalog titles: Lillian Vernon, Rue de France,
Favorites, Lilly's Kids, Personalized Gifts and a Sale Catalog. The catalogs average 96 pages with over 700 products in each
edition. Lillian Vernon is well known for offering unique merchandise with exceptionally good values. The average product
retails for $30.35; the average customer order is $56.85. In Fiscal 2003, we mailed 102 million catalogs in 23 editions.
The Company shipped more than 3.8 million packages in fiscal 2004. At the height of the Christmas season, over
3,500 employees ensure customer satisfaction with more than 1,150 representatives in the Call Centers. Over 310,000 packages
are shipped during the peak week.
Lillian Vernon was a pioneer in offering personalization free-of-charge, a
Company trademark. With one of the largest personalization departments in America, we eliminate the customary four to six
week delay associated with personalized merchandise. Personalized products allow our customers to make a personal statement
at a reasonable cost. Lillian Vernon introduces more than 1,700 products a year, purchased directly from hundreds of
companies in America and around the world. Our six catalog titles offer over 6,000 items, which gives our catalogs a unique
merchandise mix of exclusive products with exceptional values not found in other catalogs or retail stores.
Our Merchandising Department's 35 professionals travel an average of 16 weeks and 200,000 miles a year seeking out new
products. They shop the major markets around the world including Paris, London, Milan and New Delhi.
corporate headquarters is located in Rye, New York, a suburb of New York City. The National Distribution Center, situated on
n Virginia Beach, Virginia, totals 827,000 square feet, the size of 18 football fields. There are 11 Lillian Vernon outlet stores in Virginia, New York, South Carolina, Vermont, Tennessee and Delaware, and two Rue de France stores in Rhode Island.
According to an Opinion Research poll, more than 47 million Americans are familiar with the Lillian Vernon name. Since 1951, the Lillian Vernon logo has appeared on three billion catalogs, 172 million shipping boxes and 485 million products. Lillian Vernon has become a household name, recognized as part of popular American culture and featured on numerous television programs including David Letterman, Conan O'Brien, Jeopardy, Saturday Night Live, The Daily Show, Northern Exposure, C.S.I., Saturday Night Live and Roseanne.