HBO Retail is the merchandising arm of Home Box Office. It
oversees the development and marketing of Officially Licensed
Merchandise for retail sale. HBO Retail works very closely with its
licensees, and with HBO programming executives and talent, to ensure
the highest quality merchandise possible.
HBO licensed merchandise is generally distributed to specialty
and gift stores, mid-to-upper level department stores, catalogs, and
online retailers including the HBO Store.
Building on its strong position in the US, Home Box Office has
become a major player in the expanding international media arena.
Outside the US, HBO services are available in more than 50 countries
and reach over 22 million subscribers. Currently, HBO International
has interests in HBO services in Asia, the Caribbean, Central Europe,
Latin America, and the United Kingdom, as well as 3 basic networks
The HBO Shop in New York City:
The HBO ShopSM, located in New York City at the corner of 42nd
Street and Sixth Avenue, is an exciting extension of the HBO® brand
offering new products from HBO’s line of award-winning programming,
including Entourage®, The Sopranos®, Sex and the City®, and the hit
HBO series True BloodSM.