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Hallmark Cards, Inc., the personal expression industry leader virtually synonymous with consumers' preferred brand of greeting card, was founded in January 1910 by Joyce C. Hall (1891-1982). Donald J. Hall succeeded his father as chief executive officer from 1966 until 1986, presided over a period of explosive growth, and continues to influence and shape the company as chairman of the board. In 2002, Donald J. Hall, Jr. succeeded Irvine O. Hockaday, Jr. as president and chief executive officer. J.C. Hall established the Hallmark brand's reputation for quality through uncompromising attention to detail and, since 1944, through the slogan, "When You Care Enough to Send the Very Best." The company achieved distinction through its products, its network of specialty retail stores, national advertising, and as sponsor of the Hallmark Hall of Fame, television's most honored and enduring dramatic series.