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Fisher-Price was founded in 1930 by Herman Fisher, Irving Price and Helen Schelle.
They combined their diverse manufacturing and retailing experience to create a toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City.
• In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price.
• In 1969, we were acquired by The Quaker Oats Company.
• In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company.
• In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions.
• After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines.


Fisher-Price, located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. They have a 80-year legacy of making high-quality toys that enhance early childhood development. Our often-emulated “Play Lab” was the first child research center of its kind in the toy industry, allowing our researchers and toy designers to observe the way children play and how play benefits their development. Some of Fisher-Price’s best-known “classic” brands include Little People and Power Wheels. We’re also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high-quality children’s programming.

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