Father's Day in the U.S. honors fathers and celebrates fatherhood on the third Sunday of June. It complements the celebration of Mother's Day which honors mothers. In 1966, President Lyndon Johnson issued the first presidential proclamation honoring fathers by designating the third Sunday in June as Father's Day. It was made a permanent national holiday when President Richard Nixon signed it into law in 1972. Retailers mark the holiday by offer promotions and sales on greeting cards and traditionally male oriented gifts like electronics, tools and, lawn, garden and DIY items.