How We Think
Here's what we consider most important, aside from making our shipping deadlines every day.
Driving with Passion
We are a company of people who are passionate about food, nature and aesthetics. We are dedicated to excellence in all we do - sometimes we pull it off!
Pleasing the Eye and the Palate
Our products are known for straight-up yummy-ness, innovation, artful but simple packaging and pure, high quality ingredients. We blend traditional artisan baking with innovative flavor combinations and package our products with a somewhat whimsical disregard for the expected. We think packaging should be as artful, honest and as good as the food.
Using All-natural Ingredients
We choose to make a perishable product without artificial preservatives or other ingredients because we believe in the principles of purity and freshness in food. Our products are always all-natural, baked from scratch and Kosher.
Caring for the Environment
To the extent possible we make choices in our packaging, production and facilities management, which are friendly to the environment.
Supporting the Community
We try to give back from our modest successes in a variety of ways. Our main philanthropic efforts are devoted to helping homeless families through the Sweet Home Project.
Enjoying our Work
We strive to achieve both financial and market success, while achieving personal and professional rewards for all "deers". There's more to life than selling cookies - but it's not a bad way to make a living.
All Dancing Deer employees are stakeholders in its profitability and share in the rewards of a well run, growing company. We believe that if people love what they're doing, it shows in the food. We developed this philosophy from the earliest days when we observed that baking "angry" would ruin a cake.
Our production facility and offices are in a rehabilitated brick factory building that was built in the early 1900s for the Star Brewing Company in the Roxbury section of Boston. We are told it was once seven-stories high with vats of beer all the way to the top. Five stories burned down long before we arrived. Our neighborhood no doubt benefits from the aroma currently wafting from 77 Shirley Street. But we think of those upper stories and miss them particularly on steamy summer days. We enjoy the inner city location and we're pleased to be home growing jobs in a section of Boston that has seen better days.
Where we're sold
You'll find us in premier gourmet and specialty food retailers and catalogs throughout the country, and also in all-natural and bakery sections of some progressive grocery chains.