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Children's Wear Digest mailed its first catalog in 1987, but its roots in the children's clothing business go back much further. In 1911, Julius W. Klaus, grandfather of CWDKids' founder Philip W. Klaus, Jr., helped start the Richmond Dry Goods Company, which sold clothing and linens from brands like Buster Brown and Fieldcrest to retailers throughout the South. Philip Klaus Sr. purchased Richmond Dry Goods in 1956 and it has been a family enterprise ever since.
In the 1970's, the wholesale business began to erode as retailers started to order direct from manufacturers. As a result, in a shift of business focus, Philip W. Klaus Jr. started a chain of children's clothing stores called Small People in Richmond, Virginia in 1979. In 1987, the company expanded into mail order with the mailing of the first Children's Wear Digest catalog. Response to the first catalog was overwhelming, with orders fulfilled directly from CWDKids' corporate offices by the entire staff. Due to the incredible increase in orders since 1987, order fulfillment was moved to our well-staffed warehouse in Martinsville, Virginia. This facility is able to process up to 5,000 orders per day that are received via phone, fax, mail and the internet.
In 1992, the company was sold to The Right Start, but Philip Klaus remained at the helm. Ownership was transferred back to the Klaus family in 1995 when Philip decided to buy the company back. Fourth generation, James Klaus came on board as President at that time. Today, CWDKids mails over 17 million catalogs a year. The staff at CWDKids has grown with the company, but the family atmosphere remains the same today as it was in 1987.
Since the launch of CWDkids.com in 1997, shopping has gotten even easier. Whether you want to call your order in or place it online, you can view all of our merchandise 24 hours a day, 7 days a week. If you can't find what you are looking for on our website, our customer service representatives will be happy to assist you.
CWDKids strives to bring the best in quality, service, and style to our customers. The catalog features brand name vendors, such as Polo Ralph Lauren, Lilly Pulitzer, Mulberribush, Sweet Potatoes and Sara's Prints, with outstanding reputations for durability and comfort.
Our goal is that customers can find fashions for their kids that will stand the test of time. Before you know it, kids are all grown up and off on their own. So while they are kids, CWDKids will help you dress them like kids in unique styles for all occasions.
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