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Blake Kassel - Bodylastics inventor
Bodylastics International -Elastic Resistance Pioneer
Since we launched our first system in 1998, Bodylastics International Inc. has been the innovator and category leader.
Here is a list of "firsts" pioneered by Bodylastics International:

Industry 1st: Launched a completely adjustable four band elastic system that incorporated clips attached to the ends of the elastics
Industry 1st: Launched a completely adjustable five band elastic system that incorporated clips attached to the ends of the elastics
Industry 1st: Created a door anchor that could fit between the door and the door frame at all positions, even the bottom of the door
Industry 1st: Included ankle straps that could attach to the elastics therefore greatly increasing the number and range of exercises that could be performed
Industry 1st: Created an online learning with video instruction for over 140 exercises
Industry 1st: Offered solid aluminum clips on the ends of the elastics
Industry 1st: Printed the weight equivalents for each band (on the clips) so that users know exactly how much resistance they are using
Industry 1st: Launched set of elastics that creates over 127 lbs of resistance per side Bodylastics

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