The Dollar Limit
In 1915 Robert M. Beall, Sr., age 22, opened a dry goods store in Bradenton. At that time the town had a population of just over 3,000 people. Beall wanted to spend his entire investment of $2,500 on stock, so he used over-turned wooden crates to display the merchandise. Since nothing he sold cost over $1.00, he named his store the Dollar Limit.
Beall's Department Store
In 1940, Robert Beall's son, E.R., joined the family business following his graduation from the University of Florida. In 1946, father and son changed the name to Beall's Department Store. Robert Beall ran the original downtown store until just a few months before his death, at age 86. Bealls continued to operate that store until 1987 when it was torn down to make way for new construction. The proceeds from the sale of the building were used to establish the R.M. Beall, Sr. Foundation which supports youth and education.
In 1987 we created the Beall's Outlet chain of stores. Chairman E.R. Beall conceptualized the new model in response to the growing number of outlet malls in Florida. In 1992 Beall's opened an Outlet store in Arizona, its first store beyond the state of Florida. Today the Outlet chain has grown to over 450 stores in 14 states.
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