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Look Chic All Week! Shop ModCloth for Perfectly Polished Styles! Free US Shipping on $50+ & Free Returns.

When ModCloth founder Susan Gregg Koger was in high school, she spent weekends thrift shopping for unique vintage finds. She found herself snatching up great pieces that weren't necessarily her size, but that she couldn't pass up. When she went away to college at Carnegie Mellon University, she had a dorm room full of amazing clothes and accessories. So, at 17-years old, she decided to start an online shop with her boyfriend-turned-husband, Eric Koger. Susan quickly realized there were many girls like her who wanted to express their personal style with one-of-a-kind and unique apparel. When her small dorm room was bursting at the seams with retro garb, Susan and Eric decided to set up shop in a house that doubled as their living space and office. They increased their inventory to feed their customers' hunger for retro clothing, selling vintage-inspired items from indie designers, as well as continuing to provide shoppers with one-of-a-kind vintage pieces. Today, ModCloth has grown into a thriving business of over 100 employees, yet the small-business feel remains. Susan can still be found out on the road finding the most unique pieces possible for ModShoppers, and she's still encouraging women everywhere to express their personal style! Mod clothes abound, but don't pin us down. We have indie, vintage-inspired, retro & one-of-a-kind vintage! is an e-retailer that sells affordable independent designer women's fashion. They've attracted a large, devoted following through their unique selection of indie clothing and engaging promotions on the ModLife Blog and social networks. The company is founded by husband and wife team Eric Koger and Susan Gregg Koger. Founded by high school sweethearts, Eric Koger and Susan Gregg Koger, and built on a foundation of love for vintage and retro clothing, is an online clothing, accessories, and decor retailer that aims to provide a fun and engaging shopping atmosphere for you, our customer. We do this by interacting with you via social network sites like Twitter and Facebook, requesting your feedback through the ModCloth Blog and product reviews, and asking you to vote on potential inventory with the Be the Buyer program, all with the intention of running a fashion business in a democratic style. Supplying you with the opportunities to have your voice heard is what keeps our company fresh, relevant, and growing by leaps and bounds. This is what allows us to continually accommodate your pioneering passion for modern trends. We invite you to comb through our clever product descriptions, flip through our stylebooks, shop our vast assortment of indie designs, find some unique one of a kinds, and get in touch with one of our friendly customer care representatives if you have any questions. We want to be the fashion company you're friends with! Our mission is to provide an affordable mix of unique vintage pieces and indie designer originals to let you stand out! Featuring BB Dakota, Tulle, Nick & Mo, Stop Staring, Jeffrey Campbell, Mink Pink, Gentle Fawn and more. We want to fundamentally change the fashion industry! For so long, creating fashion has been this top-down process where the few "insiders" at the top get to say what's cool and what we should wear, and then it trickles down to everyone else 6 months later. We think that since the customers are the ones actually wearing the merchandise, they should have the loudest voice! "Is this something I want to wear?" No matter what the current fashion trends are, pieces that make us feel like the very best version of ourselves will never go out of style. So even if the industry is saying that we should be wearing our skirts shorter or longer or whatever, my goal is to find those pieces that just work, regardless of trend.

ModCloth's mission is to democratize fashion, and provide features and programs that support their customers' lifestyle, and not just their look. Site features such as Be the Buyer have encouraged a fun and unique social shopping community that empowers both independent designers and customers, but few know that ModCloth also aims to inspire and empower the writing community. ModCloth believes fashion writing is an important genre and one that will continue to grow as those designated "fashion influencers" continues to change. Because of this, ModCloth has made it a priority to collaborate with independent style bloggers, who are newcomers to the industry, but who have a unique vision and perspective that is often expressed through their writing about—or inspired by—fashion. ModCloth has launched an online fashion-focused literary anthology, The Written Wardrobe: Where Style and Story Collide. The inaugural issue of The Written Wardrobe launched on Feb. 2, 2011. The Written Wardrobe features style and fashion writing in the form of poetry, fiction, and creative nonfiction. It celebrates a diverse range of aesthetics, from an experimental poem to an illustrated children's book, which appear alongside more traditional short stories, essays, and poems.


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