Check out the Clearance Section at Maidenform.com for 30% off our already discounted prices.
Flexees Shapewear by Maidenform - Designed to slim and shape your body while remaining comfortable
The Maidenform story began with Ida Rosenthal and Enid Bissett, partners in Enid Frocks, a custom dress business on New
York's West 57th Street. Although the flat-chested look was the rage, Bissett believed that a dress fit better over a
natural bust line rather than a flat one.
Rosenthal's husband William transformed Bissett's creation into a garment shape to support the
natural contours of the bust and named it the Maidenform® Brassiere, which was then built into each dress.
Clients started requesting separate brassieres, prompting Enid Frocks to offer a bonus undergarment with every dress sold.
Today Maidenform is a brand known throughout the United States and the world.