The story of Duracell begins in the early 1920's with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten
filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an
experiment. But Ruben and Mallory saw an opportunity: uniting the one's inventive genius with the other's manufacturing muscle.
Their partnership, which would last until 1975 with Mallory's death, was the bedrock of Duracell International.
Today, Duracell is the world's leading producer of high-performance alkaline batteries.
The tradition of innovation started by Ruben and Mallory is still evident in new DURACELL batteries such as DURACELL
ULTRA with M3 Technology. Duracell believes there is no limit to the potential of portable power — and as a company we
will always strive to find innovative and efficient ways to power your life in the future. Alkaline batteries can be safely
disposed of with normal household waste. Due to concerns about mercury in the municipal solid waste stream, Duracell has voluntarily
eliminated all of the added mercury from its alkaline batteries since 1993 — while maintaining the performance you demand. Our
alkaline batteries are composed primarily of common metals — steel, zinc and manganese — and do not pose a health or environmental
risk during normal use or disposal.