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Founded in Montclair, New Jersey by Marc Lore and Vinit Bharara, is the largest online specialist offering baby care necessities in the United States. As dads themselves, Marc and Vinit understand the world of diapers.

Tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic - they knew there must be a better way. Turning to the convenience of the Internet for help, they were astonished with the lack of online diaper sources. was quickly born, initially offering the most popular name-brand diapers, wipes and formula - and then adding bottles, pacifiers, rash ointments, creams, shampoos, breast pads and more. Its mission: To offer the lowest prices moms (and dads!) will find online, along with the convenience of fast, free shipping and the best customer service around. Standing behind this mission, they made it easy for customers to contact them by phone or Web - the company name says it all.

In just a few months, spurred a major 'change' in the way parents buy diapers. The company continues to grow exponentially, thanks to an ever-expanding brigade of 200,000 happy moms and dads who cheerfully spread the word on where to find "the best deal on diapers and more."


Many often ask how can offer such low prices with fast free shipping...

First, it is large enough that it can buy in truckload quantities directly from all of the major manufacturers, including Proctor & Gamble, Kimberly Clark, Ross Laboratories, Mead Johnson, Nestle, Johnson & Johnson & Playtex.

Second, it buys and offers bulk sizes that many traditional brick and mortar stores don't have the shelf space to carry. Bulk sizes are ordinarily significantly cheaper on a per diaper or per ounce basis.

Third, it has set up customized, exactingly efficient operations in three state-of-the-art warehouses: Pennsylvania, Nevada and Kansas.

Finally, with its growing volume, it has negotiated substantial discounts with national shipping carriers.


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