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Founded in 1990, Journey Education Marketing, Inc.
("JourneyEd") based in Dallas, Texas, is the leading multi-channel
software marketer to the K-12 and post-secondary academic markets,
which include students, faculty, staff, educational institutions and
public school districts. Our Academic eStore Network ("AEN") which
includes more than 15,000 online eStores, offers thousands of
market-leading software and technology products, including those
published by Microsoft and Adobe, at discounts of up to 85 percent off
retail prices to verified academic buyers.
Journey Education Marketing ("JourneyEd") based in Dallas,
Texas, is the leading multi-channel software marketer to the K-12 and
post-secondary academic markets, which include students, faculty,
staff, educational institutions and public school districts. These
markets are unique in that the academic versions of software/hardware
are sold at a deep discount, even though they are typically identical
to the full price commercial versions. In order to protect their
margins, it is imperative that software/hardware vendors ensure that
these deeply discounted products are sold only to qualified students,
faculty/staff and educational institutions. JourneyEd is a leader in
the business of verifying academic buyers and a preferred
software/hardware marketer for the largest software/hardware
companies, including Adobe, Autodesk, Avid, Corel, and
Microsoft.
As late as 1990, software/hardware companies marketed
discounted software/hardware only to four-year colleges and
universities. By targeting such a limited group, software/hardware
companies ignored the other academic market segments: individual
students, faculty/staff and other institutions, namely two-year
community colleges, vocational and technical career colleges/school.
JourneyEd was founded to help software/hardware companies penetrate
and sell to these markets. In the process, JourneyEd became the
leading seller in the academic market for most of the leading software
companies.
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